Tag Archives: telephony

The “Sound First Impression” for Your Business: A Voice Over Talent’s Worth

What is the “sound” first impression of your business? When a potential customer calls on the phone, accesses that explainer video on you-tube, or takes your virtual tour, do they hear the quality you want them to feel?

That’s the question for many small businesses, who don’t budget for a professional welcome or on-hold message because they think it doesn’t matter. Is this you?

Does the Voice Over Matter?

Put on your customer hat for a minute.  How much does that first impression count for you? Have you ever wanted to hang up on a call because the first voice you heard sounded completely uninterested in you, or – worse – just too annoying to listen to?

Yesterday I taught an “Investigate Voice Over” workshop for Edge Studio, and as we explored VO opportunities beyond the more-obvious “cartoons and commercials”, we got to the telephony category.  One student shared that he had recently called a local junkyard (his word – do those even exist anymore?), and had been so surprised by the quality of the voice on the phone system that his estimation of the company’s image leaped up immediately.  “They obviously cared enough about their business to have a pro on their phone system, and that made me think they would do a great job more me. It suddenly seemed more dignified, somehow, and friendlier.”

What that voice talent did was bust a preconception/misconception about “junkyards” simply by creating a “sound” first impression with his or her delivery that created a totally different image in the customer’s mind.  When it came time to do business, the starting point was way higher than it had been before the call.

Time saved.

And that’s why voice talents make the (hopefully) big bucks.  Or at least should know their own worth, and the value the right delivery brings to the table.  It also means, that there is a lot of work out there to help (yes, we do help!) other small businesses get a leg up on the competition by having that first impression count.

Voice over talents provide a unique service. The right match between talent and business can be at unbeatable marketing tool that helps that real estate office, law firm, beauty salon, or junkyard create a brand that elevates their worth in the customer’s mind.

Whether you are just starting out or a pro who is constantly expanding your client base (aren’t we all?), remember to include other small businesses, often local, who could use your help to create that sound first impression.

And, while you’re at it, how is the message on your phone? Just thought I’d mention it 🙂

Randye’s VO Demos here – yes, including “On the Phone”!

Advertisements

Leave a comment

Filed under Voiceover, Voice Talent, Voice Acting

Best Ever Voice Talent, Actor, Creative, You!

One of the best things about 2011 was getting to be the intro/outro voice for Elizabeth Hamilton Guarino’s Best Ever You radio show, and also for the

Online VO friends meet in person!

Motivation Marathon created by Elizabeth, and Deb Scott. Today the tables were kinda turned sideways as I became the interviewee – and we talked about voice acting, creative journeys, voice and diction, the value of improv in creating characters, connecting threads in the eclectic work life, what we wanna be when we grow up, life balance in “Acts”, using the gifts we seem to have born with, the value of virtual friendships- and, eventually, my book Ben behind His Voices. Got in some mentions for Dave Courvoisier, Edge Studio, my voiceover credits, and O’Connor communications.

The hour went fast! I think it’ll be fun to listen to…hope so! Feedback always welcome 🙂

link: http://www.blogtalkradio.com/besteveryou/2012/02/21/randye-kaye

Listen to internet radio with Best Ever You on Blog Talk Radio

Leave a comment

Filed under voice acting, voice over and radio, voiceover, Voiceover, Voice Talent, Voice Acting

Fun with telephony

Got to voice an awesome telephone on-hold system today…so, um, human.  Instead of “Your call is important to us”, the copy read “OK, I know you didn’t call us because you want to be put on hold, but since out awesome reps are all busy right now, we’ve got a bunch of fun facts you can use to amaze your friends. Ready? Here we go!”

Well, if you gotta be on hold at least there was some empathy, right? Every little bit helps. Ah, short sentences, contractions…so easy to bring those words to life! Fun job.

2 Comments

Filed under Voiceover, Voice Talent, Voice Acting