When you hear an ad on the radio, do you change the station, or do you listen and evaluate?
- Believable or fake?
- Interesting use of technique?
- The talent’s voice quality, emotional choice, use or pitch?
- Unusual accent or character?
If you listen actively, and – even better – if you then imitate what you heard to observe how the sounds come out of your instrument – then you probably have the voice-over bug, and you’ve got it bad – and that’s a good thing, if you want to succeed. The quality that keeps us learning, keeps us going, is fascination. Sure, it takes more than that. The wonderful Maxine Dunn just summed up a lot of the qualities you need to succeed in this issue of her Creative Biz newsletter – beautifully done, so I won’t try to recreate all the qualities she mentions, like commitment, optimism, tenacity, focus (definitely sign up for her newsletter, by the way – she is awesome!) But I will add this quality to the list: fascination. It’s a great quality to have in life, in general. Instead of judgment, try fascination. Instead of “that’s too hard!” or “that’s just stupid”, what if we asked:
- “I wonder how that works?”
- “I wonder why/how he/she did that?”
- “Isn’t that interesting? I’d like to know more”
Okay, so at a party you’ll make a lot more friends by asking sincere questions about others than by bragging “me, me, I, me.” But this is a voiceover blog – so – huh? So here’s what I’m talking about: Continue reading