Reality check, with a question:
Do you find it more difficult than you’d thought it would be to get, and keep getting, work as a voice talent in 2015?
I’m not one to wax poetic about the past. Change is, at best, exciting; at the very least, it’s inevitable. And certainly the voiceover business has changed drastically since I joined it over 25 years ago.
Back then, it was a fairly local, and more personal world. You trained until you knew you could deliver the performance, made a demo based on your suitability to the market, and started marketing your services to recording studios, advertising agencies and (possibly, eventually) casting directors and agents. Marketing, word of mouth and referrals were your golden keys to that first chance, and then you hoped to continue to get hired based on the awesome job you did (and keeping in gentle touch).
So far, sounds pretty much the same, yes? Only, back then, your marketing was to your general geographical location, there were post offices and telephones involved, and most of the time you knew your clients more personally, often got to shake their hands in person.
And – fanfare for the truth – there was less competition. Once you were in that “stable” of voice talents a studio or agency could rely upon, the phone kept ringing. That’s how I built my business. And that part of the business still exists. Most of my work is from word of mouth and repeat clients. Believe me, it’s easier for the client re re-hire someone they trust than to go out and start a brand new search.
But, as you know, things are also very different. Many potential clients have a huge database of voice talents to choose from – and, thanks to the internet, all they have to do is post a project and hundreds of auditions will show up in their mailbox. The work, for the client, is not on the front end (listening to demos, sending invites to those who suit their requirements, then choosing from the handful of hand-chosen candidates) but on the back end – easy to post the project, but harder (I imagine) to sort through the hundreds of auditions that may vary widely in quality. Casting this way must seem easier, but I suspect it often is not, for the client. However, in this new virtual and pervasive climate, they might not know there are other ways to find voices. Continue reading