Here’s an eye-opening article from PC World that provides a reality check re social media. Right now I’m working facebook, twitter, and the voiceover boards, since my first session today isn’t until 2 pm. Yep, 80% of the VO business is spent marketing (well, that’s one statistic I heard) – so how much of it do we want to do online? And how effective it is, really?
If I look at the last ten jobs I did – unscientific, I know, but still-
- five were from frequent-repeat clients initially found through old-fashioned word-of-mouth referrals;
- one was from a new client I met networking in person;
- two repeat business from clients I’d landed years ago through voice123 (when I was a member);
- one from a regular customer (my initial contact, by phone, after hearing about them from fellow VO peeps and doing my online research), and
- one international client who found me online (via a listing on a free site I’d initiated years ago).
So it’s a combo marketing plan, indeed. Still, I believe that a real handshake beats a virtual friend. How mush time do you spend tweeting, and it is paying off for you? I love having nearly 500 followers, but maybe I spend too much time there instead of picking up the phone or at least targeting my marketing more personally.
Just sayin‘. Food for thought.